B2B Search Marketing: 5 Must-Read Tips - Online Marketing Blog
Online Marketing Institute
DECEMBER 9, 2009
Understanding the B2B searcher and their position within the sales cycle (Evaluation, Consideration, Purchase) is essential for creating appropriate optimized content to meet their needs. But for B2B organizations, keywords need to cover a longer buying cycle, and therefore must often be more diverse than B2C target keywords.
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