article thumbnail

BANT - It's Not Always The Lead Score

Smashmouth Marketing

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management nivenor1 : New post about BANT vs. The SCOTSMAN on our blog [link] , now its off to Guatemala for 10 days! is all about the Buy Cycle not the Sales Cycle. (I

article thumbnail

BANT - It's Not Always The Lead Score

Smashmouth Marketing

I woke up this morning to these three tweets relating to @nivenor1 's recent market2lead blog post titled: The SCOTSMAN vs. BANT for Effective Lead Management. brianjcarroll : Read post by @nivenor1 : SCOTSMAN vs. BANT for Effective Lead Management asserts "BANT" isn't enough. Do you agree? Do you agree?

article thumbnail

Marketing Automation Trends for 2010

LeadSloth

Kevin Joyce , CMO, Market2Lead. A funny thing happens when you start planning out communication—it actually happens, it addresses buying cycle gaps and it becomes more effective because it’s cohesive. Kevin Joyce, CMO, Market2Lead ( @nivenor1 ). Malcolm Friedberg , Principal, Left Brain Marketing.