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5 Marketing Metrics that Matter to Your CEO

Hubspot

Marketing attributed revenue, ROMI - what is the actual dollar value, in revenue that marketing has contributed? marketing automation platform, or how long the buying cycle is. There are levers throughout the entire buying cycle that you can play with. Again, CEOs are looking at the big-picture.

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SEO beyond Search Engine Optimization: Convergence with Content Strategy & Towards a Holistic Strengthening of Digital Capability

Valasys

The Fred Update on March 8, 2017 (Targeting Websites that disseminate low-quality posts, violating Google’s Webmaster Guidelines). Several other factors such as website loading time & the design, look and feel of the website as well as the landing pages play a pivotal role in optimizing users’ experiences (UX).

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How to Design, Manage & Optimize Multichannel B2B Content Strategies

Valasys

While, the online methodologies of research range from different social media channels such as Facebook, Twitter, Pinterest, Instagram & Reddit to name a few; several search engines primarily Google, Bing & Yahoo, are also used by the prospects to culminate the research phases of their buying cycles.