Remove Buying Cycle Remove Demonstrating Intent Remove Email Campaigns Remove Newsletter
article thumbnail

7 Things You Should Know About Marketing Automation

The Lead Agency

Marketing Automation is a software solution that helps businesses track a prospect’s interactions with across their various web properties such as their website social media channels and any email campaigns. This adds up to result in a more efficient and profitable marketing campaign. Things to Bear In Mind.

article thumbnail

Is sales and marketing alignment just a buzzword?

Sales Engine

Marketing-Qualified Lead (MQL) In our process, an MQL is defined as anyone that demonstrates interest digitally in our content by downloading an infographic, reading a newsletter article, or registering for a webinar. Here’s what the whole process should look like: 1.