KoMarketing Associates

MAY 3, 2022

The B2B buying cycle has gotten longer—a lot longer. For example, if your goal is brand building, then metrics related to SEO and engagement are more important than MQL to SQL conversions. . This is how most social platforms calculate engagement rates, but it works for website traffic as well. . SEO Success .

Lead Ranking 223

Lead Ranking Marketing Qualified Leads B2B Marketing Top of Funnel 223

Sales Engine

JUNE 23, 2016

CLV = Billing per Client per Year x Gross Margin / Churn Rate (Expressed as a percentage) Once you know your CAC and your CLV, you can compare the two figures to get a better understanding of the return on your marketing investment. When you look through the lens of the individual customer, you can make much better budget decisions.

Lead Ranking 120

Lead Ranking Marketing Qualified Leads Sales Qualified Leads Top of Funnel 120

Unbound B2B

JANUARY 16, 2023

Even when you’ve completed a sale, the work doesn’t stop there: onboarding, churn rates, growth hacking, and a slew of ROI calculations are all part of the complicated terrain that SaaS marketers require to navigate. Their sales cycle usually follows a three-step process: Acquisition : Getting new users onboard.

Planning 40

Planning Enterprise Management Marketing Plans Work Management 40