Buyer's Journey, CPC, CPL and eCommerce

Best Calls to Action for Digital Marketing (Backed By Data)

Metadata

MARCH 16, 2022

With your ad copy, creative and CTA button you want the customer to take the next step in the buyer journey. The best call to actions then must be divided into categories based on the step you want the buyer to take. Both options see the highest clickthrough rate (CTR), but they also see the highest cost per lead (CPL).

Cost per Lead

Cost per Lead CPL Cost Per Click Best Practices

PPC Isn’t Screwed — You Aren’t Doing It Right

Convert

NOVEMBER 8, 2022

But some PPC experts are still making a killing for their ecommerce businesses, DTC brands, and Shopify stores. You don’t just want to know the CPC of your campaigns, but you should aim to understand the CAC (or lead acquisition cost at the very least) for every single keyword. Intent is a Function of the User Journey.

PPC

PPC Paid Content Lead Ranking Cost per Acquisition

B2B Marketing Zone

Best Calls to Action for Digital Marketing (Backed By Data)

PPC Isn’t Screwed — You Aren’t Doing It Right

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