The One-Person B2B Marketing Department Playbook – Chapter 2 – Filling the Gaps
thePoint
MAY 25, 2018
Quantitative research to validate your proposed value propositions and messaging. Here are my top tips to help you get started in this area: Don’t launch initiatives, do lead generation, or even place ads unless you know who you are targeting and have specific messaging that engages that audience. Don’t do this yourself internally.
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