Valasys

JANUARY 23, 2020

According to a study by Wyzowl , almost all the marketers using videos as a part of their B2B sales strategy, plan to stick to the strategy in 2020 & 85% of them are looking forward to increasing their video marketing budgets. The process of lead generation bears a direct-correlation with shaping a successful B2B sales strategy.

B2B Sales 52

B2B Sales Marketing Budget Sales Qualified Leads Lead Ranking 52

Martech

FEBRUARY 11, 2022

Improved lead nurturing. Information such as customers’ shopping history, location, buying behavior, and other personal data is more protected than ever due to the advent of consumer privacy legislation such as the GDPR and CCPA. Generate buyer personas with a CRM. Improved customer experience.

Work Management 119

Work Management Personalization Marketing Management Marketing AI 119

Hubspot

JUNE 26, 2018

Lead Generation: Entice your subscribers to provide their personal information in exchange for an asset that they’d find valuable. Lead Nurturing: Delight your customers with content that can help them succeed in their goals. Think about a lead magnet that is relevant, useful, and makes your prospects’ lives easier.

Email Marketing 101

Email Marketing Autoresponders Planning CAN-SPAM 101