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The Proven Process for Developing a Go-to-Market Strategy [+Templates]

Hubspot

Ultimately, you want to create a plan that sets the product apart from the competition and generates leads and customer retention. Go-to-Market Strategy Benefits As you develop a new product or service, it’s vital to start drawing a go-to-market strategy that’s customized to fit your budget and your buyer persona.

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300 Women Making An Impact In B2B SaaS

SalesIntel

From sales and marketing to customer success and partnerships, these women are not just breaking barriers—they’re redefining success in every corner of SaaS. To the remarkable women featured: thank you for leading with authenticity and vision. She is among the world’s leading experts on the complex sale.”

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.

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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. That is behavior-based marketing, which uses user activity to target potential leads.