Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 172

Lead Ranking Work Management Lead Management Marketing Management 172

Zoominfo

FEBRUARY 12, 2019

In order to convert leads into paying customers, you must have a comprehensive lead management process in place. But, the process of lead management is every bit as multilayered and complex as the modern buyer’s journey. What is lead management? Think of lead management like a house of cards.

Lead Ranking 100

Lead Ranking Work Management Lead Management Marketing Management 100

The Marketing Blender

NOVEMBER 11, 2019

Lead generation is one of the primary goals of B2B marketing strategies. By building a campaign that uses paid media to drive traffic to a landing page with a gated asset and a lead capture form, you can efficiently target, attract, and acquire more leads. How to optimize your LinkedIn profile for B2B success.

Marketing Automation Services 98

Marketing Automation Services Lead Ranking Marketing Budget Work Management 98

NuSpark Consulting

DECEMBER 5, 2011

Specific dashboards exist to manage each step of the funnel; from prospect attraction to conversion to lead close. B- Buyer Personas. If you’re serious about revenue growth and campaign management, a marketing automation tool is essential. Alright-a plug for my lead management firm. (o:

Paid Content 100

Paid Content Lead Generation Lead Scoring Lead Ranking 100

PureB2B

NOVEMBER 29, 2016

This erratic buyer behavior has made it all the more important to use marketing automation tools that allow us to adapt and respond to buying triggers in an appropriate and timely manner. Improved lead management and nurturing. Customer Relationship Management (CRM) Tools. Measurable results.

Marketing Automation Services 67

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 67

PureB2B

NOVEMBER 29, 2016

This erratic buyer behavior has made it all the more important to use marketing automation tools that allow us to adapt and respond to buying triggers in an appropriate and timely manner. Improved lead management and nurturing. Customer Relationship Management (CRM) Tools. Measurable results.

Marketing Automation Services 62

Marketing Automation Services Resource Management Marketing Automation Digital Asset Management 62

Hubspot

NOVEMBER 13, 2012

We took a look at the responses we capture from HubSpot's own lead-capture forms -- where we give marketers the option of identifying their biggest marketing challenge -- and analyzed their results. We've written a detailed blog post and developed a free template to help you research and create detailed buyer personas.

Work Management 28

Work Management Marketing Management Top of Funnel Buyer Personas 28