SendinBlue

MARCH 16, 2021

The best way to do this is to first come up with buyer personas for your business. You can create your personas based on your own customer data and market research, using tactics such as: Surveys, interviews, and focus groups Website and social media audience analytics Contact form data Insights from your sales team.

Marketing Automation Services 98

Marketing Automation Services Marketing Automation Automation Practices 98

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Buyer personas A representation of your target customer based on data. Digital marketing is widely used in B2B marketing.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

Account-based marketing Account-Based Marketing  (ABM) is a framework focused on targeting specific accounts or account segments, usually by purchase history, firmographics, product need, or strategic value. Buyer personas A representation of your target customer based on data. Digital marketing is widely used in B2B marketing.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84