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How to Use Different Types of Customer Data to Fine-Tune Your GTM Motion

SalesIntel

MAY 13, 2024

By collecting and segmenting customer data, analyzing trends, and creating detailed buyer personas, you can tailor your campaigns to resonate with specific segments’ preferences and behaviors. Customer Segmentation: Demographic data allows you to segment your customers into groups with similar characteristics.

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What is personalized marketing and how is it used today?

Martech

FEBRUARY 11, 2022

It places a heavy emphasis on tailoring messages to specific individuals or segments of buyers. One might think of personalization as a set of tactics marketers employ that primarily focus on remembering key details about customers, but they’d only be partially right. Generate buyer personas with a CRM.

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Work Management Personalization Marketing Management Marketing AI 117
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