Buyer Personas CRM Forrester Trends Privacy 
Martech
FEBRUARY 11, 2022
Most marketing tools available today – CRM, email technologies, social engagement tools, and more – have personalization capabilities. Respecting consumer privacy. People care about their privacy and will only respond well to personalized communication that uses the information they’ve consented to share.
Martech
MARCH 10, 2022
Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. Why use them? Terminus, Demandbase).
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Madison Logic
DECEMBER 14, 2023
Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.
Madison Logic
AUGUST 7, 2024
At a time marked by new technologies, continued economic unpredictability, and changing buying behaviors, success depends on staying ahead of the curve by identifying and leveraging trends that can propel your strategies to new heights.
Salesforce Marketing Cloud
MARCH 11, 2024
About 89% of organizations report that an account-based strategy delivered a better return on investment, as noted by Forrester. Building an ICP or buyer persona starts with data. Take a look at CRM data to see the problems and pain points your customers share. What commonalities do current customers have?
Expert insights. Personalized for you.
119 
Let's personalize your content