Martech

MARCH 10, 2022

Traditional B2B demand gen models are becoming outdated as privacy regulations are more stringent and fewer people are willing to give up their personal information. Buyer personas are a semi-fictional representation of your ICP, based on market research and existing customer data. Why use them? Terminus, Demandbase).

Account Based Marketing 104

Account Based Marketing Ideal Customer Profiles Enterprise Management Work Management 104

Madison Logic

DECEMBER 14, 2023

Anticipating future B2B marketing trends is crucial to campaign and strategy development. At a time marked by rapid technological advancements, unpredictable economic conditions, and continuously shifting consumer behaviors, staying ahead with the latest marketing trends is paramount to flexible marketing motions.

Marketing AI 52

Marketing AI B2B Marketing Marketing Automation Services Work Management 52

Martech

FEBRUARY 11, 2022

Most marketing tools available today – CRM, email technologies, social engagement tools, and more – have personalization capabilities. Respecting consumer privacy. People care about their privacy and will only respond well to personalized communication that uses the information they’ve consented to share.

Work Management 117

Work Management Personalization Marketing Management Marketing AI 117

Salesforce Marketing Cloud

MARCH 11, 2024

About 89% of organizations report that an account-based strategy delivered a better return on investment, as noted by Forrester. Building an ICP or buyer persona starts with data. Take a look at CRM data to see the problems and pain points your customers share. What commonalities do current customers have?

Ideal Customer Profiles 59

Ideal Customer Profiles Work Management Marketing Management Cross-Selling 59