The B2B Lead Generation-Demand Generation Book “Hall of Fame”
NuSpark Consulting
JANUARY 21, 2012
Ardath goes deeper into developing buyer personas and matching content to buyers throughout their own buying cycles. Get Content Get Customers: Turn Prospects into Buyers with Content Marketing. Advertising Media Planning, Seventh Edition. Adam smartly uses industry data and buyer 2.0 Ardath Albee.
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