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The Complete Guide to B2B Pricing

Marketing Insider Group

Value metrics, pricing models, and buyer personas set the framework for choosing a pricing strategy. But even with data to support your decision, this strategy can be quite nuanced and always a bit subjective. It’s a low-risk approach and can be a good option when cost savings is the top priority for your buyers.

Pricing 355
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B2B vs B2C Marketing: 10 Key Differences Every Marketer Should Know

Webbiquity

The amount of research and comparison done before making a purchase decision is also often much greater in business contexts due to a need to make an informed choice with long-term implications. That’s because buying teams are often purchasing products or services which will have long-term implications on their operations.