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14 Easy eCommerce Lead Generation Tips To Improve Your Sales

Optinmonster

First, you need to find out who you want to attract and define the customer avatars or your buyer personas. Customer avatars include demographic information of your leads, such as: Age and gender. Lead Capture Forms to build highly customizable lead generation forms on your best-performing landing pages.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

10) Buyer Persona. While it helps marketers like you define their target audience, it can also help sales reps qualify leads. Learn more about developing buyer personas here.). A conversion path is a series of website-based events that facilitate lead capture. Learn about hard and soft bounces here.).