Remove Buyer Personas Remove Churn Rate Remove Cost Per Click Remove CPL
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30 Sales and Marketing Terms You Should Know

PureB2B

Churn Rate. Buyer Persona. These personas help marketers understand who they are talking to and how best to communicate with them. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Customer Acquisition Cost (CAC). Engagement Rate.

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30 Terms Every Sales and Marketing Professional Should Know

PureB2B

Churn Rate. Buyer Persona/s. These personas help marketers understand who they are talking to and how best to communicate with them. Cost-per-Lead (CPL). Refers to the average cost of acquiring one lead for your business. Customer Acquisition Cost (CAC).