Buyer Personas Buyer's Journey Forrester Purchase Intent 
Markempa
AUGUST 12, 2021
According to Forrester, top performers convert just 1.54% of marketing qualified leads to revenue. Step #1: Step in your customers’ shoes to build a buyer journey map. The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. It’s a journey. Crazy, right?
Albacross
JULY 11, 2019
Consider this: According to research from Forrester, companies that excel at lead nurturing generate 50% more sales at a 33% lower cost. Lead fit tells you how well a lead matches the brand’s usual buyer persona, which is basically what we talked about earlier. That’s where lead nurturing campaigns can be so effective.
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