Buyer Personas Buyer's Journey Forrester Intent-based Leads 
DealSignal
MARCH 22, 2023
. #3 Personalize lead nurture campaigns Speaking of audience segments, another big lead strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester, companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
DealSignal
JUNE 3, 2021
. #3 Personalize lead nurture campaigns Speaking of audience segments, another big lead generation strategy marketers don’t want to sit out on is personalizing their lead nurture campaigns. According to Forrester , companies that excel at lead nurturing generate 50% more sales-ready leads at 33% lower cost.
Expert insights. Personalized for you.
52 
Let's personalize your content