Tom Pisello: The ROI Guy: IDC: Economic Buyers, Digital Overload.
The ROI Guy
NOVEMBER 4, 2010
As a result, sales is being invited later into the decision making process, sales cycles are extending and deals are stalling. Frugalnomics Reigns Since the technology bubble burst at the start of this decade, we have found that technology buyers have become more focused on quantifiable bottom-line proof points for most large investments.
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