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Marketing Automation: Like Bringing a Gun to a Knife Fight

Webbiquity

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Buyers no longer rely on sales people for basic information or exploratory “consultation.&# There is a crying need for this. Prospective buyers are overloaded with information.

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Marketing Automation: Bringing a Gun to a Knife Fight

WebMarketCentral

Those are the types of questions marketing automation / demand generation software vendors seek to address with their offerings. Buyers no longer rely on sales people for basic information or exploratory "consultation." There is a crying need for this. Prospective buyers are overloaded with information.

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Exec Q&A: Insights from the Front Lines on Transformation, Growth and Drinking Our Own Champagne

6sense

We’re also solving problems for sales and marketing that have not only existed forever, but have shockingly gotten worse as the B2B buyer’s journey has continuously evolved and become more complex. Sales and marketing teams have become desperate to align themselves with the modern, cross-channel B2B buyer journey.

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B2B Category Creators Episode 5 Transcript

Metadata

And she just crossed 52,000 downloads of her podcast episode, something incredible. I knew that Tableau could sell enterprise deals, you know what I mean? Elissa Fink: At the time, we were selling onesie, twosie seats to analysts as a tool, as a tool, as a personal productivity tool. She’s rocking it. We want to be big.