Remove Buyer Intent Remove Intent Remove Intent-based Prospects Remove Lead Scoring
article thumbnail

Marketing Minds Connect: Rethinking Your ABM Strategy by Leveraging Content

NetLine

However, the deployment practices have greatly evolved to mirror the need for highly-targeted, quality lead generation. You need to also speak with personalization and assess buyer intent. Put simply, a performance-based model that thrives on directly answering a user’s pain-point is the focus.