B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace
Zoominfo
JUNE 27, 2022
THE VALUE OF GOOD DATA Forrester states in its Data Ethics and Technology Report that, “the quality of business decisions you make using data will depend on the integrity of the data.” Consider that it can take an average of five or six calls to convert a cold contact into a lead. Why do companies buy business data?
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