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B2B Data Purchase Guide: Evaluating Data Providers in a Global Marketplace

Zoominfo

But when you feed predictive business models with quality information, you know the output is trustworthy — that’s the value of good data. For example, if your business primarily operates online, you may prioritize accurate, direct-dial phone numbers and email addresses over a large number of physical addresses.

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B2B Personalization; Marketing Perfection or Just Plain Creepy?

Inbox Insight

79% of businesses that have surpassed their revenue targets have a documented personalization strategy in place, while 83% have a dedicated personalization budget. Key findings published in ABM FAQs infographic , shows how 47% of marketers find the biggest challenge to be delivering relevant content to target audiences. Scaling up.