Remove Buyer Intent Remove Demonstrating Intent Remove Differentiation Remove RFP
article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Buyer personas A representation of your target customer based on data. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

Branding The marketing practice of creating a name, symbol or design that identifies and differentiates a product from other products. Buyer personas A representation of your target customer based on data. Intent marketing Intent marketing is an approach based on B2B buyers’ intent to adopt, purchase, or consume a particular service.