Inbox Insight

NOVEMBER 10, 2023

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Finally, 3rd party intent data offers scale.

Intent Data 105

Intent Data Intent Demand Generation Buyer Intent 105

Inbox Insight

OCTOBER 19, 2020

With 99% of marketers leveraging intent data to some extent within their marketing strategy, it’s evident that intent data is an invaluable tool for demand generation. How are B2B marketers sourcing intent data? Source – Inside Intent Data: Unlocking Demand Generation Results.

Intent Data 98

Intent Data Demand Generation Intent Demand 98

Heinz Marketing

MARCH 17, 2020

These are key points of efficiency and focus for many demand marketing organizations. Tighten focus on active buyer intent signals: Instead of just fishing in the vast ocean for qualified fish, deepen your definition of a truly qualified, in-market prospect. What do they look like?

Marketing Budget 91

Marketing Budget Intent Signal Top of Funnel Terms and Conditions 91

Content4Demand

NOVEMBER 5, 2021

The True Influence approach provides robust audience segmentation and filtering using an unlimited combination of multi-variant intent topics including company contacts, locations and installed technology criteria. How does the elimination of third-party cookies change the content marketing landscape?

Intent Data 92

Intent Data Intent Top of Funnel Intent Signal 92

Aberdeen

JANUARY 16, 2019

Hyper-personalization with Buyer Intent Data. If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Where does that leave us?

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40

Aberdeen

JANUARY 16, 2019

If rich data, courtesy of third-party APIs and lead-scoring mechanisms, can revolutionize the B2B homepage, then using buyer intent data, replete with qualified contextual information, means your 4.5 Hyper-personalization with Buyer Intent Data. Let’s add “homepage hyper-personalization” to the list.

Intent Data 40

Intent Data Intent Lead Ranking Personalization 40