Buyer Intent CPL Presentation Vendors 
NetLine
JUNE 12, 2019
Myth: Company activity and buyer intent are the same thing. When company-level intent data is handed to you, ask yourself this, “Is it first-party data or third-party intent inferred signals?” Adding the necessary level of personalization and buyer intent, ABM through a content-first channel (vs.
NetLine
AUGUST 2, 2023
There are also other lead types defined by industry bodies, technology vendors, and research firms as part of their own frameworks. To add to potential confusion, the exact definition of what a “lead” is will vary between technology vendors and organizations. These are leads that are sourced by sales reps directly.
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