What is Intent Data? The Predictive Sales Trifecta
DiscoverOrg
AUGUST 7, 2018
They’re searching online, consuming content, learning about options to relieve their pain, and forming opinions about solutions. But they’re not asking for help from your sales team. The average B2B buyer is 67% of the way through the buyer journey before they ever engage with a salesperson ( SiriusDecisions ).
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