Inbox Insight

JANUARY 28, 2020

From saving on resources to improving conversion, there are many reasons to allocate time and budget to ABM. It is an approach that focuses resources on a set of target accounts in order to achieve a greater percentage of wins. Targeted use of resource. This can mean wasted resources and money. Sustainable growth.

Account Based Marketing 103

Account Based Marketing Demand Generation Ideal Customer Profiles Allocation 103

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Buyer personas A representation of your target customer based on data. You’ve come to the right place.

Paid Content 95

Paid Content Sales Management B2B Sales Top of Funnel 95

Anteriad

APRIL 25, 2023

With a seemingly endless stream of new trends, tactics, and acronyms, keeping your finger on the pulse of marketing key terms is vital to stay current (and relevant) as a B2B marketer. Buyer personas A representation of your target customer based on data. You’ve come to the right place.

Paid Content 84

Paid Content Sales Management Top of Funnel B2B Sales 84