A Simple 6 Step Guide to Building a Well-Oiled B2B Lead Generation Funnel
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SEPTEMBER 8, 2017
You can have ToFu content pouring in the leads all day long, but if the epicenter of your lead funnel is weak, you’ll fail to educate and build the relationships needed to bolster your close rates. . . While age, gender, geography and demographics are valuable segments, the secret sauce lies in the behavior-driven segmentation. . .
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