GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40

GreenRope

SEPTEMBER 10, 2017

Middle (Consideration): email campaigns, blog posts, CTAs for lead nurturing, webinars, videos. Bottom (Conversion): CTAs, FAQ/buyer intent/product blog posts, email campaigns, webinars, sales collateral. This means you need content that addresses each stage as well as each persona at those stages.

Webinar Metrics 40

Webinar Metrics Top of Funnel Marketing & Strategy Marketing Strategy 40