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A marketer’s 2022 guide to Marketo: What it does today

Martech

Marketo, which Abobe renamed Adobe Marketo Engage, primarily serves SMB to enterprise-level B2B marketers and some B2C considered-purchase marketers in a variety of industries, including technology, business services, healthcare, financial services, education, manufacturing, and telco. Lead management.

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16 marketing automation platforms your organization should consider

Martech

Preferred location feature allows marketers to leverage AI-determined personal locations (such as “home” and “work”) to communicate personalized messages and offers while maintaining customer privacy. Account-based insights delivered to sales offering full visibility across the buying team. Its parent company Adobe was founded in 1982.