Crawl. Walk. Run. A Phased Approach to Developing an Account-Based Strategy
Engagio
SEPTEMBER 20, 2021
If you would test the water before jumping in or test drive a car before you buy, then why wouldn’t you take the same approach when looking at the potential of overhauling your go-to-market strategy? Adjust your definition of MQLs and MQAs. Not everyone who shows interest in your product or service can be an MQL.
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