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How to Use Intent Data to Identify Sales-Qualified Leads (SQLs) and Win More Deals  

Only B2B

You got it—Generating sales-qualified leads. According to a Gartner survey, a mere 34% of marketing-qualified leads (MQLs) progress to sales-accepted leads (SALs), and only 47% of these SALs become sales-qualified leads (SQLs) , with just over half culminating in successful deals. But how does it work?

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5 CFO-Friendly Paid Ad Tactics: Scale B2B Advertising without Breaking the Bank

SalesIntel

Earn Before You Buy Yes, “earn before you buy” – understand your customers, test your messaging, and refine your approach before investing in paid advertising. By earning engagement and interest before investing heavily in advertising, you’ll be better prepared to deploy your paid strategy effectively.