Buy Churn Rate SMB WOM 
Hubspot
JUNE 19, 2014
A famous tool for sales reps and sales leaders to help them determine whether their prospects have the budget, authority, need, and right timeline to buy what they sell. Divide by the estimated churn rate (aka cancellation rate) for that customer. SMB: Small-to-Medium Business. WOM: Word-of-Mouth.
Hubspot
MARCH 10, 2016
The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers. They’ve identified a problem, have shopped around for possible solutions, and are very close to buying. 9) Bounce Rate. 14) Churn Rate. 15) Clickthrough Rate (CTR). 18) Content.
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