Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. For instance, is lead generation a priority?

Marketing Automation Services 246

Marketing Automation Services Marketing Automation Automation Work Management 246

Zoominfo

JULY 2, 2020

Without getting too much into the nitty-gritty complexities of it, marketing automation campaigns send specific content (that you’ve programmed) to leads based on certain behaviors and data. Let’s look at an example: You send out an email to leads encouraging them to sign up for a webinar. For instance, is lead generation a priority?

Marketing Automation Services 113

Marketing Automation Services Marketing Automation Automation Work Management 113

Biznology

DECEMBER 3, 2015

The Millennial generation has been out in the workforce for a while now, and this cohort is now entering the stage of their careers where they are part of the business buying process. Streamline your lead gen. Ask for minimal data elements (but fill in the company profile using an outside provider like ReachForce). Tell stories.

Reachforce 80

Reachforce Business Mobile Advertising Mobile Marketing 80

ANNUITAS

SEPTEMBER 7, 2010

Several years ago I was on-site with a client discussing their desire to develop and implement a lead management process.  This particular case is indicative of how many respond when things don’t work out as intended.  A Process-Based Approach to Lead Management.   The result? .  Markets by the Numbers.

Work Management 100

Work Management Marketing Automation Services Marketing Management De-duplication 100

Adobe Experience Cloud Blog

APRIL 13, 2009

recent study by MarketingSherpa, 80% of B2B purchasing decision makers say that they found the vendor when they were ready to buy, rather than responding to a vendor finding them," answered WebMarket Central's Tom Pick. One of the speakers at a conference recently said, 'someone is a lead for life'. lead management.

Marketing Management 48

Marketing Management B2B Thought Leadership ROI Marketing Automation Services 48

Online Marketing Institute

JULY 31, 2009

Home Forrester Research « Getting Up Close and Personal | Main | Social Technographics Data Now Available » March 20, 2008 B2B Lead Management Market Heats Up [Posted by Laura Ramos ] Since the start of this year, I’ve been receiving a boatload of briefing requests from companies wanting to show me their lead generation and management solutions.

Enterprise Management 40

Enterprise Management Work Management Marketing Management Lead Management 40