Zoominfo

JULY 25, 2023

In the not-so-distant past, a significant portion of a typical business-to-business (B2B) sales professional’s life revolved around in-person meetings with key prospects and high-value clients. Today, as much as 80% of B2B decision-makers prefer remote or even fully self-serve sales interactions.

Ideal Customer Profiles 130

Ideal Customer Profiles Lead Ranking Lead Generation Sales Management 130

Marketing Insider Group

JANUARY 9, 2024

These numbers prove that the power of context, and a personalized strategy in lead nurturing are beneficial for your business. 67 percent of B2B marketers saw around 10 percent increase in sales opportunities; 15 percent of these opportunities are increases of at least 30 percent. Let me explain. name, company, email, etc.)

Lead Nurturing 150

Lead Nurturing Sales Management Top of Funnel Lead Ranking 150

Markempa

AUGUST 12, 2021

The goal of lead nurturing is to help potential customers on their buying journey. It’s not just about converting leads to becoming “marketing qualified.” ” It’s about helping them progress along the way to get more sales. leads) but not enough towards progression. Well, I’m glad you asked.

Lead Nurturing 133

Lead Nurturing Buy Lead Ranking Sales Qualified Leads 133

markempa

APRIL 20, 2015

The goal of lead nurturing is to help progress leads from initial interest toward purchase intent. If you’re wondering what kinds of content helps progress leads further faster, ask your sales team. Invest as much in creating creative and content for lead progression as you do for lead capture.

Lead Nurturing 120

Lead Nurturing Buy Lead Scoring Lead Ranking 120