Envy

FEBRUARY 13, 2021

B2B (Business to Business) companies sell their products or services to other businesses, not to consumers. B2C means Business to Consumer, because surprise surprise, they sell directly to consumers. You get a choice for this one: GTM means either Google Tag Manager, or Go To Market.

Marketing Analytics Tools 119

Marketing Analytics Tools Cost per Acquisition Paid Content Lead Ranking 119

LeadsRX

MARCH 9, 2022

Apple TV, Google Chromecast, Roku). Business-to-Business (B2B). Describing a business that markets – or sells – to other businesses. Business-to-Consumer (B2C). Describing a business that markets and sells to consumers. Cost Per Lead (CPL). Cost Per Click (CPC). Over-The-Top (OTT).

Marketing Attribution 84

Marketing Attribution Multi-Touch Attribution Paid Search Agency Lead Ranking 84

ClickDimensions

MARCH 8, 2023

B2B (Business to Business)- It is a communication between two different businesses, such as manufacturers and wholesalers. CLV (Customer lifetime value)- Shows the total revenue a business can expect from a single customer throughout their whole business relationship. It acts as a digital middleman.

Marketing Analytics Tools 98

Marketing Analytics Tools Paid Content Lead Ranking Cost per Acquisition 98

Digital B2B Marketing

JUNE 7, 2012

The Basics B2B : Business to business. SMB : Small and Medium Businesses. In the US, research generally considers businesses with less than 100 employees to be small businesses and those with 100 to 1,000 employees to be medium buisnesses. May refer to paid search or other CPC priced media programs.

Paid Content 100

Paid Content Lead Ranking Cost Per Click Cost per Lead 100

Brandpoint

JUNE 24, 2021

B2B: Business-to-Business. When measuring CPA, you only pay Google for every conversion rather than for every click. CPC: Cost-per-Click. CPC is one of a few advertising options when creating new campaigns on most platforms. CPL: Cost-per-Lead. The higher the CVR, the lower the cost-per-lead (CPL).

Paid Content 118

Paid Content Lead Ranking Top of Funnel CMS Development 118

Hubspot

JUNE 19, 2014

B2B: Business-to-Business. Companies that sell to other businesses. Examples: Salesforce.com, Google. B2C: Business-to-Consumer. CPC: Cost-per-Click (See PPC). CPL: Cost-per-Lead. GA: Google Analytics. Find out why HubSpot and Google Analytics don''t match here.

Paid Content 28

Paid Content Work Management Sales Management CMS Development 28