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60 Marketing Acronyms Every Industry Pro Should Know

Hubspot

The four steps of the now somewhat outdated Purchase Funnel, wherein customers travel from consideration to purchase. Internet hosting that provides computer-based services to customers over a network. APIs facilitate the data needed to provide solutions to customer problems. B2B: Business-to-Business. See SaaS.).

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

APIs facilitate the data needed to provide solutions to customer problems. 4) B2B (Business-to-Business). An adjective used to describe companies that sell to other businesses. The bottom of the funnel refers to a stage of the buying process leads reach when they’re just about to close as new customers.