Martech

FEBRUARY 3, 2023

The AI summit provided valuable information for marketing professionals as all of us are grappling with how advances in AI will impact our role, strategies and tactics moving forward. Cannes Lions is more about brand building and advertising than technology, so don’t attend hoping to find Immersive Marketing 101 or tactical content.

Marketing AI 92

Marketing AI Advertising Agencies Planning Broadcasting 92

Martech

FEBRUARY 3, 2023

The AI summit provided valuable information for marketing professionals as all of us are grappling with how advances in AI will impact our role, strategies and tactics moving forward. Cannes Lions is more about brand building and advertising than technology, so don’t attend hoping to find Immersive Marketing 101 or tactical content.

Marketing AI 85

Marketing AI Advertising Agencies Planning Broadcasting 85

Optinmonster

DECEMBER 21, 2023

TNT, a cable TV channel, launched this guerrilla marketing campaign in Belgium to promote its TV shows. And if you are launching a new product in the business-to-business (B2B) domain, nothing comes close to LinkedIn. That’s because they use scarcity tactics to pique people’s interest for an upcoming launch.

Campaigns 87

Campaigns Ad Building Planning Paid Search Agency 87

Industrial Marketing Today

SEPTEMBER 27, 2010

It was called “Video Killed the Radio Star” by the British band The Buggles and was aired at 0001 hours on August 1, 1981, the day the cable station was launched in the U.S. Social media and online marketing have forced the traditional salesperson to change his/her tactics like the rest of us but have not made them expendable.

Social Media 60

Social Media Social Marketing Media Planning 60

Choozle

JANUARY 20, 2020

B2B (also known as business-to-business) marketing reaches individuals at a business that is making a logical process-driven purchasing decision. At the same time, B2C (also known as business-to-consumer) marketing reaches individuals with emotion-driven purchasing decisions. The state of B2B marketing.

Enterprise Management 53

Enterprise Management Work Management Marketing Management Marketing Automation Services 53

Webbiquity

FEBRUARY 10, 2015

60% of all social media traffic to business to business websites come from Facebook, Twitter, and LinkedIn. The top social networks and social media tactics used by B2B marketers are LinkedIn and Facebook (each used by 86% of marketers), followed by Twitter (81%), blogging (64%), annd YouTube (53%). Business 2 Community ).

Paid Content 50

Paid Content Statistics Social Media Paid Search Agency 50