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B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. All of the tools and efforts utilized in the effort are part of the campaign.

article thumbnail

B2B Sales and Marketing Terms: A Complete Glossary

Anteriad

B2B marketing Business to business marketing is advertising done by one business to attract another business. B2C marketing Business-to-consumer marketing is advertising done by a business that sells directly to a consumer. All of the tools and efforts utilized in the effort are part of the campaign.