Industrial Marketing Today

APRIL 26, 2010

Wikipedia defines content marketing as “an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” However, to be successful with social media, you have to provide real value and that usually comes from great content.

Marketing Budget Creation 60

Marketing Budget Creation B2B Marketing Web 2.0 Marketing Budget 60

Industrial Marketing Today

JULY 14, 2010

I searched Wikipedia for information but couldn’t find an exact definition. What’s more, for organizations just getting into publishing online — for those just starting a blog, say, or a microsite — curated content can allow them to ramp up quickly, both from an SEO as well as content perspective.” What is content curation?

Curation 60

Curation RSS Web 2.0 Content Marketing 60

B2B Marketing Zone Posts

NOVEMBER 2, 2010

Buyer Interaction Shapes Buyer Experience Design , October 25, 2010 Image via Wikipedia. Does an In-House SEO Have a Fool for a Client? October 28, 2010 Image via Wikipedia. As a long-time in-house SEO, you’d probably expect that I did not consider myself a fool at the time I was doing that. Collaboration.

B2B Marketing 40

B2B Marketing Enterprise Management Planning Work Management 40