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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

All of these advantages lead up to more sales, an increase in revenue, and more sustainable business growth. They managed $1 million in new business, not from tons and tons of content, but from a logical content bundle that included a white paper, infographic, webinar, live presentation and Slideshare. image source.

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The Ultimate Dictionary of Marketing Terms You Should Know

Hubspot

This is the process of comparing two variations of a single variable to determine which performs best in order to help improve marketing efforts. What I sometimes refer to as the “eyes” of inbound marketing, analytics is essentially the discovery and communication of meaningful patterns in data. 6) Blogging. 1) A/B Testing.