Contently

APRIL 25, 2023

But with so many options and variables, it can be easy to burn through your ad spend with minimal return. These ads are ideal for campaigns that demand significant customization of visuals and messaging or target a highly specific audience or conversion objective.

Top of Funnel 161

Top of Funnel Cost per Acquisition Cost per Lead Distribution 161

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience.

Cost per Lead 78

Cost per Lead Paid Social Agency Advertising Benchmark CPL 78

Metadata

OCTOBER 6, 2021

For demand marketers focused on driving sales and business growth, revenue is the ultimate KPI. Our customers run the gamut from software to manufacturing to services—each with their own unique demand models. Click through rate (CTR): CTR is an early indicator of the relevance and appeal of your campaign to your target audience.

Cost per Lead 52

Cost per Lead Paid Social Agency Advertising Benchmark CPL 52

Envy

AUGUST 22, 2019

Demand for cyber security solutions keeps growing, but the number of cyber security companies is continually increasing, creating a highly competitive market. So we made it our mission to get marketers the answers to their burning questions. The main KPIs to follow are: Click-Through Rate (CTR). Conversion Rate (CVR).

Lead Ranking 84

Lead Ranking Marketing Qualified Leads Advertising Benchmark Cost per Lead 84

Terminus

MAY 23, 2019

But between click-through rates, opens, web visits, and a whole mysterious black box of offline stuff, it’s still a struggle for all of us to communicate the value and impact of marketing programs on pipeline and revenue. But using tactical micro-metrics like CPC, CTR, CPL, and on-page optimizations is like looking at a Seurat up close.

Top of Funnel 20

Top of Funnel Sales Qualified Leads Cost per Lead CPL 20

The Point

AUGUST 25, 2022

Why then, in a world of on-demand, streaming, watch-where-when-and-how-you-like content, do we B2B marketers still insist on promoting live Webinars, and expect attendees to show up on a specific day at a specific time, fully cognizant they’ll have the option to watch the recorded event at a later date?

Webinar Metrics 52

Webinar Metrics Demand Generation Agencies Top of Funnel Paid Social Agency 52

Webbiquity

DECEMBER 7, 2017

That’s a 4% conversion rate ; for B2B, that’s pretty steep. For example, social engagement platform MarianaIQ implemented Adwords for ABM and cut CPL by 50% for a prominent tech firm. None of these qualify as your target audience, and they end up burning your ad budget in no time. There’s hope, however. Here’s their story.

Marketing AI 154

Marketing AI Adwords Account Based Marketing ABM 154