Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

NOVEMBER 4, 2010

Here’s a great example of how one firm used segmentation to optimize their media spend and increase conversions: Mini Case Study Challenge : A large virtualization company launched a paid search campaign to generate leads for their compliance solutions for the Health Insurance Portability and Accountability Act (HIPPA).

Landing Pages 100

Landing Pages Top of Funnel Paid Search Agency Work Management 100

Marketing Insider Group

JUNE 18, 2010

Allow your prospects to decide for themselves what the best content is for them for the buying stage they are in at the time. You can also look to 3 rd party list sources but expect a lower response rate and thus a lower ROI. When prospects are ready to buy, they will use keyword search to research products and solutions.

Tactics 100

Tactics Paid Search Agency Demand Generation Agencies Leads 100