Remove Bundling Remove Price Remove Pricing Remove Privacy Protection
article thumbnail

2024 Predictions: Advertising and digital media

Martech

They want to keep budgets down, even as a busy political campaigning season will drive prices up. In addition, the increased need for privacy protections will likely further push brands toward adopting more efficient — and controllable — campaign executions.

article thumbnail

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. But the price? That doesn’t mean you have to lower your prices because pricing also signals the quality of the product. Mail Privacy Protection (MPP) has made sure of that.

article thumbnail

The Entrepreneurs’ Guide to A/B Testing on Shopify Stores (+ 9 Shopify Entrepreneurs Share Their A/B Testing Stories With Results)

Convert

In a 2007 study to investigate how people weigh factors to make purchasing decisions, participants were shown product images and then the price. But the price? That doesn’t mean you have to lower your prices because pricing also signals the quality of the product. Mail Privacy Protection (MPP) has made sure of that.