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How to Deliver Pipeline When Your Marketing Budget Is Slashed

DealSignal

When a business experiences financial hardship, marketing budgets are usually the first to get cut. Even with fewer dollars (and resources) at your disposal for b2b data driven marketing, the expectation to generate revenue remains. Delivering on those expectations is difficult, but not impossible.

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The Ultimate Guide To A Content Marketing Strategy That Delivers ROI

Marketing Insider Group

Unlike other methods of marketing, content marketing stands out because it is completely sustainable. This is not true for most marketing programs. But it is what marketing was always meant to be: a conversation between your company and your target audience that attracts new customers. Leaner budget. And then some.