ANNUITAS
AUGUST 19, 2010
. This technology can help marketers score prospects, nurture leads, deliver dynamic content, track prospect marketing history and report on marketing activities. Lead management goes beyond focusing on the top of the funnel i.e., demand generation. lead scoring).
Online Marketing Institute
JULY 31, 2009
They have added new capabilities for delivering highly personalized direct mail, SMS/voice reminders, and on-demand fax and RSS delivery – interesting stuff that, while I’d need to talk to a client or two to be convinced of their specific usefulness, show that Eloqua is delivering a broader range of lead nurturing, drip marketing capabilities.
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