Adapting and Reinventing: Oracle MCE2017 Recap
MAY 17, 2017
There were plenty of opportunities to get introspective around applying these ideas to our own projects here at Bulldog Solutions. Defining a Modern Marketing Metric: the CoRe MQL (a Conversation Ready lead). Has the definition of an MQL been watered down over the years? If your Sales team is clamoring for better leads, Ewart and Venugopal challenged that it may be time to tighten your MQL threshold.