ANNUITAS
AUGUST 19, 2010
The also work on segmenting their database, and making sure that their CRM system will integrate seamlessly with the marketing automation system. Studies show that while many companies are adopting marketing automation, the need for lead management process is the key to getting true value from the solution. lead scoring).
Online Marketing Institute
JULY 31, 2009
They: 1) Sit with sales, talk about leads, and come to an agreement about what is a Marketing Qualified Lead (MQL). and set a numeric threshold that leads must attain before they earn the MQL status and get passed to sales. The visitors who qualify as a lead, are inserted into the CRM and then followed up by calling or emailing.
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